interview: Adrian Bianco
We can talk a lot about our new Berlin-based friend but let’s just cut to the chase: meet Adrian Bianco, editor in chief of German VICE, true Stone Island connoisseur, a gourmet, fan of Japanese culture and the founder of Biancissimo online-magazine. He became our first hero of the 2018.
— First of all, can you tell about yourself and your current work? About Vice, how did you get there? And what do you do except your work?
— Hey there, right now I am working as the editor i’m chief of a digital VICE arm. I also freelance as a fashion writer, take photos and run my own online magazine Biancissimo. How I got there? I kept doing the things I love and quit things that other people were expecting me to do.
— How does your typical day looks like?
— I work about 8 hours at VICE, then I go home work on Biancissimo. Sometimes I just go home and sleep. Sometimes I drink a lot. My best friend in Berlin is Johnny Terror and we try to work and drink together a lot.
— We can’t miss your interest in Japan. This is express in a huge guides about anime, about noodle restaurants and in an interviews. How did it start? Was there a certain click or any event that contributed you for it?
— I always loved Japan and their culture. From anime to the food. I can’t really explain why, but I always knew that this is my place to be. When I first got there 4 years ago it was better as I expected it to be! So I decided to never not got there at least once a year.
— Not so long ago you’ve been in Japan. Please, share your emotions and feelings after the first visit of this country. What did you like and dislike there and why?
— The first time as told before was even better as I imagined it to be. You know all these anime where the streets and the sound is just amazing. I always thought it was just a fantasy of the writer but no they draw the real life Japan. Its sometimes hard not to turn crazy there because there are not so many ppl able to speak English with you. Also you can feel very depressed walking around in between these concrete jungle for more than 4 days. But its a good depression. Hard to explain, just try it =)
— Apparently, you are a real gourmet and you pay great attention to what you eat. Tell us what is food means for you and what is your favorite cuisine?
— Food is my life and my favorite hobby. It’s like sex, just that i can’t screw it up haha. I mean other people can screw it up when they cook bad. Then I get angry.
— Another one your weakness is the Stone Island brand. What are your three favorite things by the Stone Island? Tell us why do you prefer it? When did you discover it? Did your attitude somehow changed when you knew Stone Island’s team and Carlo himself?
— My three favourite things are the people I’ve met through the brand, my Tank Shield Coat and my 1983 work pants! I discovered it through my friends. They were either old tools or tech wear lovers. After meeting Carlo and the team I just felt inspired and more happy to wear the brand. At the same time I stopped buying it on such a crazy level cause I somehow managed to feel the brand more than ever. Something which only a new jacket can never give to you.
— You shooting a lot on a film cameras. Why do you use exactly a film? What kind of camera do you usually use? What’s your favorite camera? What was your first camera?
— I shot on an Yashica T4 and an Yashica Samurai x3, I’m trying out a lot of films right now so I can’t really decide on one! My first camera was a Hero Turtles Camera that said „Carrabanga“ everytime I took a picture.
— We have a poor print-media industry in Russia and the situation is getting worse every year. Despite this, there are enthusiasts in our country who trying to create something really crazy. How is it going in Germany? What has changed in this sphere in a recent years?
— Print Media is also dying, but to be honest the German young people never really were into print media. Of course there are cool magazines like 032c or Highsnobiety but the percentage of people who read it is really small. In Japan for example so many people read magazine stills. Its amazing. They all research a lot!